To Google or not to Google? For webmasters attempting to determine the future of their site in terms of search engine results, one often overlooked question is “To Google or not to Google?” This seemingly simple question can yield a number of different answers depending on the site owner’s current strategies.

In order to better understand the answer to this question, it is necessary to review the various factors that play into search engine optimization. Search engine optimization is a general term that encompasses a number of different facets of on-page search engine optimization. Each site owner should be aware of the various factors which are working to optimize their website. Many site owners believe that their particular site will always receive a high ranking on any search engine regardless of whether they are using Google or Yahoo or any of the other major search engines.

Search engine optimization is not just about the number of incoming links to a site. While it is certainly a significant factor, there are other things that can affect a site’s rank such as internal page content and keyword density. The inclusion of new pages and the keywords used in those pages are also essential in determining a site’s ranking potential. These are just two of the many factors that determine how well a site ranks among search engine results.

To decide if you should use Google or not to Google? One of the primary considerations revolves around how well your site ranks for each of the primary search engines. Google is the most widely used search engine optimization company in the world, so this question often receives an instant answer based upon how well your site is ranked by Google. While Google receives the majority of traffic when compared to other companies, the quality of traffic received by individual sites can vary quite a bit from Google to Google.